About ICONI
Makers of destinations, keepers of place.
ICONI is a destination developer and hospitality company, built to imagine, develop, and operate destinations that carry national meaning and meet the world's highest standards of hospitality.
01
Vision
To become the benchmark in developing and managing new tourist destinations in Syria
02
Mission
To transform every hospitality project into a distinct new destination
03
Principles
Authenticity of place, excellence in execution, and stewardship of the land, culture, and communities we build within.
Our approach
Every destination begins with the story of its place.
We work from the ground up, reading the landscape, the history, and the culture before drawing a single line. The result is destinations that feel inevitable: rooted in where they stand yet built for a global audience.
- Destination Strategy & Master Planning
- Hospitality Development
- Heritage Restoration & Revitalization
- Brand Creation & Experience Design
- Operations & Asset Management
- Investment & Strategic Partnerships